engineering safety from the ground up

sofSURFACES creates specialized rubber tiles that are setting industry leading standards in innovation, quality and diversity of application.

the task:
global brand identity

Develop a brand platform to establish a leadership position of proprietary product design that exceeds all industry standards for playground, fitness, commercial and sound applications in order to acquire new business throughout North America and Europe.


Deploy a new, unified and comprehensive brand identity to better support the organization's plans for global growth across multiple product lines in new segments.

Net Growth

Service Utilization

44% increase in US market share/3x website traffic goal/installs in 48 of 51 US states/2,600 annual installs across North America

duraSafe Sales Increase

U.S. Market Share Increase

Online Campaign


Brand identity messaging and positioning that is playing a significant role in aligning a distribution network with an aggressive growth strategy resulting in increased revenue and market share across Canada, the US and Europe.